Revolutionizing Golf Putter Technology
From the Original Inventors of “Perfect Balance, Torque-Free” Putters, Axis1 Introduces the Next-Generation Axis1 Shadow and Axis1 2.0 Series.
Revolutionizing Golf Putter Technology with Unmatched Balance, Feel, and Accuracy
Newton, MA – Axis1, LLC (“Axis1”) the original inventor of “zero-torque, perfectly balanced” technology in putters, is proud to announce the release of its latest innovations – the Axis1 Shadow and Axis1 2.0 Series. These new models exemplify the brand’s commitment to cutting-edge design and precision engineering, offering golfers of all levels the ultimate in balance, control, and performance.
The new series builds upon the breakthrough technology that Axis1 pioneered—its patented and trademarked “Perfect Balance / Torque-Free”™ technology. Unlike traditional putters, Axis1 putters are designed to be 100% balanced and torque-free, preventing the head from twisting open while in the address position and throughout your stroke.
Axis1 accomplishes this by placing the center of gravity (CG) perfectly in line with the center of the striking face and aligning it precisely with shaft and grip axis. This alignment allows for the most forward CG placement of any putter on the market. By moving the CG forward we produce zero twist on center strikes and minimal twist on off-center hits while delivering very consistent ball speeds and launch angles throughout the entire putter face. This innovative design helps eliminate common putting errors and ensures more putts hold their line.
"We are thrilled to introduce the Axis1 Shadow and Axis1 2.0 Series which represent our most advanced putters to date," said Luis Pedraza, CEO and Founder of Axis1. "Our team has worked tirelessly to refine and perfect the balance and feel of this putter, ensuring that golfers will experience improved accuracy and confidence on the green."
When asked about the recent surge in zero torque putters from putter manufacturers, Luis Pedraza said: “We are proud to be the original inventor of not only this technology, but this market category. It is rewarding to see other manufacturers validating what we believe will be the future of putters. We welcome the competition because we think it will only improve the technology and putting performance for golfers of all levels.” Luis Pedraza made a point to clarify why Axis1 is the superior option for golfers seeking a truly zero torque putter: “Although the alternatives do reduce torque, they have not truly eliminated the torque transferred from the putter head to the shaft, grip, and finally to your hands. Our patents ensure that the axis of our shaft, grip, and center of gravity are all in perfect vertical alignment with the center of the striking face. This perfect alignment is necessary for achieving zero torque at address and throughout the stroke and for delivering the most natural putting stroke.”
Axis1’s New Putter Introductions
Axis1 Shadow Series: The Axis1 Shadow Series is designed for those who value performance with refinement. Every element of these putters, from the black-plated, precision-milled head to the black composite back and KBS shaft, is engineered for perfect balance and torque-free control. With its sleek, all-black aesthetic, the Axis1 Shadow Series delivers a putter that performs as flawlessly as it looks.
Axis1 2.0 Series: The Axis1 2.0 Series represents the next evolution in putter design, refined in collaboration with US Open and Olympic Champion Justin Rose. Building on the success of previous models, the 2.0 putters offer enhanced precision, balance, and control by incorporating a stiffer shaft, new and improved lightweight composite backs, and improved acoustics, designed for players who seek cutting-edge innovation and performance on the greens.
Axis1 also introduced the Axis1 Elite Series last year, which introduced a precision, high end, multi material putter that incorporates two internal perimeter tungsten weights which move the center of gravity forward, with a plasma welded aluminum bottom in a 304 Stainless Steel CNC head, all working in concert to align the CG of the putter head with the axis of the shaft and grip.
Proven Success on the PGA Tour
Axis1 putters have already made their mark on the professional circuit, trusted by some of the world’s top players. Axis1 has earned over $16m on the PGA Tour, including 2 PGA Tour wins and 26 Top 10 PGA Tour finishes, plus 7 Top 10 finishes in the Majors and 2 in The Players. Since switching to Axis1 in 2019, Justin Rose has picked up +61.9 Strokes Gained Putting (SGP) in the Major Championships (21 strokes better than the next closest competitor). The new models are poised to continue this legacy, offering both amateur and professional golfers a competitive edge.
Availability and Pricing
Putter will be available for purchase on Axis1’s website (www.axis1golf.com) and coming soon to Club Champion stores and select retail partners.
About Axis1 Golf
Founded in 2009, Axis1 is dedicated to creating the most innovative and precisely engineered golf putters in the industry. Axis1 revolutionized the putter industry over a decade ago, introducing the first ever putters with “Perfect Balance / Torque-Free”™ technology, pioneering a new market category within golf and the third major putter innovation. The groundbreaking putter design places the center of gravity perfectly in the center of the striking face, aligning it precisely with shaft and grip axis. This innovation eliminates torque, ensuring the putter stays square throughout the stroke. By achieving perfect balance, Axis1 putters provide unmatched control, consistency and precision - giving golfers a truly game-changing performance on the greens. The brand’s patented technology set a new standard in putter performance, helping golfers of all skill levels improve their game by offering unparalleled balance, accuracy, and control.
For more information, product demos, or to schedule an interview with Axis1 representatives, please contact:
Press Contact:
Phil Long
Vice President of Sales, Axis1, LLC
(214) 995-0410
Email: phillong@axis1golf.com
